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Rok gives backbone to Millward Brown Healthcare Identity...
Millward Brown Healthcare is a leading market research and branding consultancy that helps pharmaceutical and healthcare sectors to realise the full potential of their brands and communications.
In 2008 Millward Brown are placing more emphasis on their Healthcare offering and therefore required a fresh new visual identity to help build brand awareness across all targeted marketing channels, through 2008 and beyond.
Millward Brown wanted the audience to engage and be inspired by the new visual identity and give them confidence that Millward Brown can help them realise the potential of their marketing spend.
The new visual identity represents a human spinal Cord, highlighting a single vertebrae in green to represent the Millward Brown offering and the vital part it plays in the marketing of any brand.
To fulfil the brief Rok produced a series of corporate collateral, exhibition graphics, e-flyers and an advertising campaign.
"The new visual identity has given us a solid platform with which to engage our healthcare clients and prospects. There is a tendency for healthcare marketing communications to rely on generic healthcare photography or visuals and we absolutely wanted to break away from that. Rok dissected the brief carefully and set about creating a visual identity that would both resonate with our audience and position Millward Brown’s pedigree in brand and communication research. From this Rok created a suite of material that was original, engaging and relevant"
