A new look was needed for Marine to reflect their pre-eminent product and their premium position in the market place.
The campaign had a classic look that reflected their quirky culture while evoking an emotional rather than direct response.
The campaign needed longevity...
and ran over a period of 3 years, successfully reinforcing the position of Conoco Marine as the leading oil supplier in the market place.
"We found rok to be very easy to work with, responsive to our tight deadlines, and the creative work speaks for itself."