IT advertising is traditionally very straight and technical; the challenge here was to create a series of impactful ads for exposure in the IT press, followed by a series of oversized direct mail pieces and telemarketing.
The off-the-wall campaign communicated key messages very clearly through advertising and direct mail, resulting in qualified sales leads.
"rok provided us with a unique solution to our brief. The campaign succeeded in bringing Morse to front of mind and provided us with qualified sales leads."