Why our clients keep coming back
Novartis Vital Eyes dare to stare campaign
Our objective was to raise the awareness of the VitalEyes product range amongst existing beauty-oriented 25-34 year old consumers and recruit new users to the brand.
This well targeted campaign incorporated posters, bus backs, wash rooms, taxi tip-ups and various adverts in publications including OK, Hello and Closer.
The result was a successful re-launch of the product with its new look.
Clients comments
"Working with rok on the new advertising and pack design for VitalEyes was a great experience! The rok team whilst fully appreciating both the internal and external challenges faced by the brand, developed a dynamic consumer campaign and structural packaging options which moved the VitalEyes brand into the twenty first century."