Why our clients keep coming back

People3 was a new recruitment company specialising in the call centre environment. They wanted a corporate ID that was bright, bold and markedly different to the competition. They also wanted to incorporate people, and highlight the significance of the number three: a reference to their commitment to teamwork with both client and candidate, and their three strands of business activity.

A 3-colour logo was developed, depicting three figures joined in a circle. Vibrant pink and orange was teamed with soft grey to produce a distinctive, original brand image. The branding was applied across letterheads, business cards and compliment slips, each using a different solid colour on the reverse. A keyline version of the logo was also developed for use as a watermark on stationery.

Clients comments

"Everyone who has seen my new corporate ID says: 'Wow! This really reflects you, this really summarises your business.' It's so bright and different... I think rok are absolutely brilliant to work with."