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Wolverhampton Wanderers FC Junior membership campaign
Our objective was to re-brand the membership scheme for junior members of WWFC due to declining interest and uptake of membership.
Strategically it wasn't feasible to market the scheme to children ranging from 0-16 yrs old, so the audience was split in two. 0-10 yr olds (pup) 10-16 yr olds (wolf). We created the brands to appeal to the two different age groups, which were supported with a folder welcome pack, membership cards, promotional leaflet with forms, certificate, birthday and Christmas cards.
Clients comments
"rok were a pleasure to work with from the first meeting. The design and artwork for Junior Wolves was excellent, combining the heritage the Club with an innovative and fun approach kids. They managed the process from design production and always rose to the challenge of working to a deadline of yesterday!"